Growth Marketing Manager
Santa Monica, CA, United States of America (Hybrid)
Santa Monica, CA, United States of America (Hybrid)
Home From College (H\FC) is the Gen Z career platform designed to help students build experience that actually matters. We connect students with brands through paid opportunities that give them both income and skills.
On one side, we help students discover career-building opportunities and get access to resources that help them level up. On the other, we help brands authentically engage with Gen Z talent through content creation, ambassador programs, product testing, and more.
We’re looking for a Growth Marketing Manager to drive growth across both sides of our platform — student acquisition + brand partner growth — through full-funnel campaign execution, organic experimentation, and paid media.
This is a hands-on role where you’ll work with leadership on strategy, bring creative ideas to the table, and execute campaigns across LinkedIn, Google, Meta/IG, TikTok, AI-powered channels, and emerging platforms while testing organic and product-led growth loops.
You don’t need to be a brand or content expert, but you should have a good instinct for voice and creative that will help you run campaigns that convert.
Own execution and optimization of paid campaigns across LinkedIn, Google Search/YouTube, Meta (Instagram), TikTok and retargeting.
Rapidly test new creative, audiences, and placements to drive down CAC and improve efficiency.
Leverage AI tools to scale campaign ideation, creative production, copywriting, targeting experiments, and reporting.
Explore scrappy, unconventional growth tactics and organic channels (SEO/AEO, social, partnerships) alongside paid efforts.
Support the design and rollout of campaigns that move both students and brands from awareness → conversion.
Work closely with sales to align brand-facing campaigns with pipeline goals.
Help run student acquisition programs (referrals, ambassador initiatives).
Build and iterate nurture sequences to keep leads and users engaged.
Support onboarding and lifecycle campaigns that drive student activity and brand retention.
Help execute upsell/cross-sell campaigns for current brand partners.
Monitor and optimize retention metrics to improve LTV and reduce churn.
Track and analyze key growth metrics: CAC, CPL, MQLs, conversion rates, LTV, retention, channel ROI.
Build simple dashboards and share insights regularly with leadership.
Run A/B tests across ad creative, landing pages, email sequences, and messaging.
Use AI to uncover insights, run faster experiments, and predict campaign performance.
Partner with creative to develop compelling ad assets, landing pages, and case studies.
Collaborate with product to improve conversion flows and identify built-in growth loops.
Stay current on Gen Z trends, channel updates, and AI-driven growth tactics to keep campaigns fresh.
Experience & Skills:
3–5 years of experience in growth, demand gen, or performance marketing.
Hands-on experience managing paid campaigns across LinkedIn, Google Ads, and Meta (required).
Strong grasp of full-funnel marketing — from awareness through conversion and retention.
Comfortable experimenting across organic channels (AEO/SEO, content, referrals).
Fluent in using AI tools (ChatGPT, Midjourney, marketing automation AI, etc.) to accelerate campaign creation, testing, and optimization — and readiness to experiment with AI as an acquisition channel.
Analytical mindset with experience building reports, dashboards, and optimization plans.
Familiar with Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, HubSpot (or similar).
Working Style:
Thrives in a fast-paced, test-and-iterate environment.
Balances creativity with data, and execution with experimentation.
Collaborative — takes strategy direction and executes quickly and thoughtfully.
Cultural Fit:
Passionate about Gen Z, the future of work, and helping brands connect with emerging talent.
Energized by seeing your campaigns directly impact company growth.
Loves to experiment, learn, and push the boundaries of what’s possible with AI.
