Head of Partnerships

Head of Partnerships

Location: Santa Monica
Experience Level: 10+ Years
Team: Partnerships & Enterprise Programs

We’re seeking a seasoned and strategic Head of Partnerships to lead our agency and brand collaboration strategy. This senior leader will be responsible for architecting and scaling high-impact relationships—particularly with top-tier agencies—and owning flagship initiatives like the Olympics and the World Cup. You’ll serve as a key external face of the brand while driving culturally relevant, business-driving collaborations that unlock massive scale.

What You’ll Do

• Develop and lead our overarching partnership strategy, with a focus on high-value agency relationships, cultural tentpoles (including the Olympics), and breakthrough co-marketing initiatives.

• Build, negotiate, and manage relationships with top creative, media, experiential, and talent agencies to unlock growth and brand visibility.

• Identify and structure long-term partnerships that span integrated marketing, experiential activations, content, and talent-led moments.

• Collaborate cross-functionally with brand, marketing, product, comms, content, and executive leadership to ensure alignment and integration of partnership efforts.

• Own and operationalize the end-to-end partnership lifecycle—from sourcing and deal structuring to execution, amplification, and measurement.

• Monitor industry and cultural trends to identify white-space opportunities and shape proactive pitches and new collaborations.

• Represent the company externally at major events, with partners, and in high-level negotiations.

• Support on scaling product initiatives that contribute to attribution and retention.
  
  

What You’ll Bring

• 10+ years of experience in partnerships, brand strategy, or integrated marketing, ideally within consumer, lifestyle, or cultural brands.

• Demonstrated success developing and scaling multi-channel campaigns and partnerships with national or global reach.

• Deep relationships across the agency ecosystem with creative, media, experiential, and influencer agencies.

• Experience overseeing Olympic, global, or high-stakes cultural sponsorships and activations.

• Executive-level presence with strong communication, negotiation, and leadership skills.

• A passion for culture, youth behavior, and what moves Gen Z, paired with the rigor to track impact and ROI.

• Visionary thinking paired with operational excellence you can see the big picture and execute down to the detail.