Sr. Brand Marketing Manager
Santa Monica, CA, United States of America (Hybrid)
Santa Monica, CA, United States of America (Hybrid)
Home From College (H\FC) is redefining how brands connect with the next generation of talent and consumers. With over 500,000 Gen Z students across every major U.S. campus and 1,000+ brand partners including Uber, Poppi, and Etsy, we’re building the leading platform where students turn creativity into opportunity—and where brands authentically show up on campus and online.
Backed by Google Ventures and leading investors, we’re in a stage of rapid growth and are looking for a Senior Brand Marketing Manager to help shape the next chapter of our brand and go-to-market strategy. This role sits on the Marketing team and reports to the Head of Growth, with close partnership across Product, Sales, and Creator Operations.
We’re seeking a Senior Brand Marketing Manager to own how H\FC shows up in the market — leading brand positioning, product storytelling, and the operational foundation that turns strategy into consistent execution.
This role blends brand marketing, product marketing, and marketing operations. You’ll define messaging across Gen Z and B2B audiences, lead integrated campaigns and launches, and build the processes and measurement frameworks that scale our marketing engine.
Brand & Positioning: Own brand voice, messaging architecture, and positioning across student and brand partner audiences. Develop thought leadership that establishes H\FC as a category leader.
Product Marketing & GTM: Lead go-to-market strategy for new products and features, including positioning, launches, and sales enablement. Partner closely with Product, Sales, and Growth.
Integrated Campaigns: Drive cross-channel campaigns, experiential activations, and creator-led moments tied to brand awareness, adoption, and pipeline growth.
Marketing Operations & Measurement: Build scalable processes, workflows, and KPIs. Measure brand health, campaign impact, and product adoption to inform prioritization.
Channel & Creator Strategy: Provide strategic direction across social and creator programs (TikTok, Instagram, YouTube Shorts, LinkedIn), ensuring alignment with brand and product narratives.
6–8 years of experience in brand, product, or integrated marketing roles within high-growth consumer or marketplace companies.
Proven ownership of positioning, messaging, and go-to-market strategy.
Strong operational and project management skills with a data-informed mindset.
Deep understanding of Gen Z culture paired with the ability to market credibly to B2B audiences.
Excellent storytelling, cross-functional collaboration, and leadership skills.
